This article explains how to broaden your area of influence on Tumblr, in order to increase the number of followers. In addition to following traditional social media growth tips, creating an attractive blog and engaging your audience regularly will increase the number of people who follow you and won't lose who is already a fan of yours.
Steps
Part 1 of 3: Encouraging People to Follow You
Step 1. Like and share other people's posts
Especially when you notice and repurpose smaller blog posts with low traffic, the owners will understand that you really liked their content. Often, this will lead them to follow your blog as an act of courtesy.
Step 2. Contact other users directly
Sending a fan letter to the people who curate the blogs you like will make them feel happier and allow you to gain exposure.
- Be careful not to post too many messages to the same bloggers.
- Sending aggressive or too insistent messages will not allow you to get more followers.
Step 3. Follow other blogs
This is a great way to get other users to visit your page, especially by choosing blogs that have similar themes to yours.
Remember that you can follow a maximum of 5000 blogs
Step 4. Tag your posts
Tags are key keywords that allow readers to easily find posts on specific topics on Tumblr. Tagging your posts is very important to make them appear in the search results of the site, because if you don't, users could find them only by searching for them manually.
- To add a tag to a post, type the pound sign (#) followed by the word you want to use, in the "Tags" field below the text, then press Enter and repeat for each word.
- When choosing tags, don't use too specific terms.
Step 5. Promote your Tumblr page on other social networks
The more your Tumblr address is visible, the more people will follow you. Publish your blog on Facebook, Twitter, Instagram and any other social profiles you have.
Step 6. Publish often, but not too often
You should do this one to five times a day, seven days a week. Remember that you don't have to post a lot of content every time; just upload something, be it a quote, a photo or a story to give your blog more visibility.
Don't post original content more than five times a day
Step 7. Submit your blog to a promotional blog
These pages promote other blogs, usually in exchange for a follow. You can find them by writing "promo blogs" on Tumblr or Google.
These blogs already have a following of users who want to discover new pages
Part 2 of 3: Create an Engaging Blog
Step 1. Choose a theme for your content and stick to it
Many people focus their Tumblr page on a particular topic or theme, such as cooking, photography, or fashion. This allows you to give your blog a clear direction.
- Make sure you don't choose a theme that is too specific (for example "The habitat of the peregrine falcon") or too vague ("History of Europe").
- Create a blog dedicated only to your theme. Using your personal page you will create a mix of varied and non-specific content that will often be off topic.
Step 2. Review the most followed blogs
Look at the style of the most popular pages, especially the colors, fonts and layouts they use, as well as the content itself.
- Look at blogs that deal with topics similar to yours and some that are very different. The more pages you study, the better you will understand what makes them popular.
- Posting clever or informative comments on popular blogs is another way to increase traffic to your page.
Step 3. Choose an easy-to-remember name for your blog
Putting too many words (or too few) in the title and web address can confuse or discourage readers. As eager as you are to start your blog, don't start designing it until you've found a name that's impactful and easy to remember.
Tumblr users often like clever titles (for example with puns) and ones that refer to pop culture
Step 4. Choose an aesthetically pleasing design
Most people who have a lot of followers have graphically pleasing pages. There are many free and effective designs to choose from on Tumblr; take some time to find the right theme for your page.
- Even if you don't know how to code in CSS, you can still change the background and font colors of your chosen Tumblr theme. You can find these options in the "Preferences" section under "Appearance".
- For a few euros, you can purchase a premium theme. It is not necessary to do this, but often these themes are of the highest quality.
Step 5. Consider a minimalist design
Many current design trends are based on the "less is more" principle, so you should avoid bright colors, wacky formatting, heavy, bold text when choosing the look of your blog.
The main exception to this concept is if your theme appeals to a non-minimalist audience. As with all other aspects of your blog, consider your readers when designing it
Step 6. Publish high quality content
While the concept of quality is in many ways subjective, you can improve your content by making sure it is well formatted, error free and aesthetically pleasing. If your theme is family-friendly, check for inappropriate or adult elements.
- Make sure you check for spelling and grammar errors;
- If you add photos, edit them and upload only the best ones.
Step 7. Make sure the majority of your content is original
In the beginning, repurposing articles related to your theme is a good idea to increase your visibility. You can keep doing this from time to time, but almost any material you post on Tumblr should come straight from you.
- Making the public aware of and appreciating the style with which you write is one of the reasons why it is important to publish original content;
- One way to integrate elements from other authors that you want to propose is to upload a critique, summary or review along with an original article.
Part 3 of 3: Engage the Audience
Step 1. Respect those who follow you
Remember that they are the basis of your success. If they like your content and you are a respectful host, they will be more likely to suggest your content to their friends.
A key component of respect on Tumblr is being open to criticism and opinions other than your own
Step 2. Reply to people
If someone likes one of your posts or leaves an encouraging or helpful comment on your page, remember to return the favor. The basis of social networks is reciprocation.
Step 3. Promote the work of your fans
Encouraging your followers to send you drawings or other types of artwork is a great way to keep them connected to you, earn new ones, and help the Tumblr community grow.
Step 4. Try to be available throughout the day
While it's important not to post non-stop throughout the day, your followers will always have questions, concerns, and comments for you. Responding every day will allow you over time to build a reputation as a caring person and attentive to the needs of your fans.
- If you have a smartphone or tablet, you can install the Tumblr app for free. This allows you to always stay in touch with those who follow you, even when you are not at the computer.
- If you won't be using Tumblr for a while, you can schedule posts to make sure you're active even in your absence.
Step 5. Create content with your followers in mind
Almost all users who decide to follow you are interested in the material you posted at the beginning. While your posts should evolve with you, consider who follows you and their preferences.
