People may have several reasons for making a booklet or other body of text for distribution in print. Making brochures, brochures and flyers is something people often do when they start a small business. Another primary reason for making a brochure is for awareness campaigns for a specific cause or event. If you're wondering how to make a compelling brochure, some general steps will make the process easier for you.
Steps
Part 1 of 2: Plan
Step 1. Plan your ideas
Often, making a brochure begins with a little creative brainstorming. Taking the time to develop ideas will help plan the printed page in greater detail.
Step 2. Develop themes
You will almost certainly need a central theme for the booklet. Finding words that fit this theme will help when it comes to creating all the text to include in the document. Each separate fold of a brochure may have its own point of interest, so think about how each part of the design will be assembled.
Step 3. Consider the phrasebook of titles and text
With general themes in mind, a brochure planner can develop them into phrases and slogans that can lead to the brochure text.
Step 4. Make a rough draft
The draft for a brochure is usually a sketch that will show where the text and images on the final product will be placed, what the size of each body of text will be, and how much of the brochure will be devoted to each separate part or idea. This rough test will show how much space is available and how it can be used.
Part 2 of 2: Achieve
Step 1. Design a brochure digitally
More and more people among those who produce this type of printing draw it with a digital text program or for print production.
- MS Word is a popular format for brochures because it is compatible with so many personal computers. MS Word also has distinctive features, such as neat column additions, which allow for easy creation.
- Understand how margins work. Look at your software and understand how the digital setup will translate to the printed page, especially if you plan to fold the flyer.
- Make a print preview. A page layout or print preview helps you see what the brochure will look like when printed. MS Word also has these features to help designers evaluate the final layout before printing the document.
Step 2. Print the samples
When the flyer is made digitally, it is a good idea to print a few copies and observe how they are actually printed on paper. Practice folding the booklet and make sure they are correct before printing hundreds of copies for distribution. Correct any errors as needed, and through trial and error, an eye-catching document should emerge.
Advice
- Always try to include images. They break up bodies of text, and many people don't have time to read much so they can use the images to get a quick idea of the brochure's concepts and purpose.
- If you're not good at creating interesting content, take an online course or ask someone you know to help you. This is a skill that can be learned without too much effort, so don't keep thinking you can't do this part!
- Make the brochure informative. However, avoid the detailed explanations and, rather, give a website to refer to the reader, so that, if he is really interested, he can go into detail at his own pace and comfortably.
- Check, double check, and check again. Mistakes ruin a good job, so make a thorough correction. Return to check the work days later, after having detached yourself from it a bit; will help you spot errors faster.
