The world of media has made a lot of progress since the early eighteenth century, when the first magazines, which resembled hardcover books, were published. Thanks to advances in technology, online reading is increasingly fashionable and users have access to newspapers, books and magazines 24 hours a day anywhere in the world. With an enterprising spirit, vision and marketing plan, you too can create an online magazine with a small initial investment.
Steps
Step 1. Establish a budget
Decide how much money to invest in your online magazine. When you plan your magazine, consider the return on investment, consider the current economy, plan your advertising budget, set up a contingency account for unpredictable future events, and determine staffing needs. For the latter, consider freelance writers, interns, and volunteers.
Step 2. Create a business plan
Create a strategy to publish the magazine and make a profit. Your business plan should include the goals for the magazine. For example, its mission, type of content, and strategies for getting and keeping readers. When developing your marketing strategy, consider your target audience, posting frequency, production capacity, and research the competition. Use social networks to promote your online magazine and specific articles.
Step 3. Choose a name for the magazine
Find a name for the magazine that is suitable for the niche and content of the magazine. Try picking a name that draws customers to explore the magazine. Make sure you copyright the name. Once you have chosen, check its availability on WHOIS, an internet search service. If the name is available, record it. Hire a graphic designer or create a logo for the magazine that is concise and represents their style.
Step 4. Outline the content of the magazine
Outline the topics you want to include. For example, if your industry is travel and food, choose related topics and propose interviews with experts from that industry. Develop a table of contents to let readers know what they will find in the magazine. Write short, communicative and direct articles. Write titles that contain keywords that will appear in users' search results. To engage readers and allow them to comment on the magazine and articles, include blog pages. Create a subscription link. This will allow you to create a relationship with readers. You can use email to get subscriptions and remind customers when new releases are available.
Advice
- WhoisNet allows you to search for deleted domains.
- If you are new to the magazine industry, try to imitate experienced editors to figure out how to be successful.
- The costs of an online magazine are lower than those of a print magazine.
- Post links to your site on sites frequented by potential readers.
