Branded watches are highly coveted status symbols, so don't be surprised if the market is saturated with well-made fake watches. However, there are some simple "tricks" to distinguish an original from a copy and this article describes them for you.
Steps
Part 1 of 3: Recognizing a Fake Watch
Step 1. Notice if there are any obvious errors
Branded specimens must comply with very strict quality standards; therefore, imperfections such as peeling paint or spelling errors in writing are obvious signs that it is a fake. Also, if the band does not close perfectly or the watch "does not keep time", it is certainly an imitation.
- For example, some counterfeit copies of "Michael Kors" watches do not have the final "s".
- Many low-quality Rolex imitations have some poorly centered crown prints.
Step 2. Inspect the quality of the lettering
The original products are made by very experienced craftsmen. These watchmakers use very high precision engraving tools to obtain clear and legible letters; if any lettering is warped or difficult to read, you are likely holding a copy.
- This rule applies to all lettering, including serial numbers.
- For example, if the edges of the "R" on "Rolex" seem too rounded and uneven, it is most likely a fake.
Step 3. Evaluate the weight
An original and high-end watch is made of precious metals and contains several moving parts; it follows that it is a little heavier than it might seem at first glance. If it's a fake, it's surprisingly light.
- If possible, compare the weight of each watch you are considering purchasing with an authenticated original model; you shouldn't find any differences.
- For example, if your fine watch appears to be too light, there's a good chance it's a counterfeit.
Part 2 of 3: Recognizing an Original Watch
Step 1. Do some research
Consult various online databases of auction houses for information on the watch you want to buy; on these sites you can see photographs of original products and their prices. Similarly, do some studies about the manufacturer and familiarize yourself with the logo, the typical details of the strap and clasp; if you know exactly what you are looking for, it's hard to scam you.
- For example, with the sole exception of a rare model made in 1930, Rolex watches do not have a case with a glass back but rather a metal case.
- The Tag Heuer always includes the caption "Swiss Made" on the bottom of the dial.
- Rolex watches have a "Cyclops" or a small relief on the glass of the dial which enlarges the date area.
Step 2. Look for the official serial number on the watch
Branded watches have an alphanumeric code printed somewhere, which matches the one provided on the case and / or in the warranty. Make sure all numbers or other details are clearly laser engraved and not roughly printed.
An Omega watch, for example, has a number at the bottom. These numbers are laser engraved and should match the serial number on the warranty
Step 3. Beware of watches with too simple strap link design
Fine watches usually have a more complex design and most likely will not have a simple strap. Look for whether the link design of the strap is quite complex and consistent, which generally indicates that it is a luxury item and not a fake.
- For example, a Tag Heuer watch uses two types of links in the strap, while a counterfeit may only have one.
- Omega or Rolex watches usually have straps with at least three types of links or columns.
Part 3 of 3: Buying Authentic Watches
Step 1. Buy a new watch
The best way to avoid buying forged copies is to contact authorized resellers; it is also the most expensive solution, but undoubtedly the safest. When you buy a new watch, you are also provided with all the documentation and serial numbers that attest to its authenticity.
To find an authorized dealer of the brand you prefer, visit the manufacturer's website or call the company's customer service
Step 2. Verify the serial number
If you are buying a second hand watch or at an auction, check the code before purchasing. Manufacturing companies accurately store the data of the watches they build; if the model you are about to get is original, you should find all related documentation.
To check the serial number, search online or call customer service
Step 3. Contact an appraiser
If you are concerned that the proposed deal is too good to be true, take your watch to an expert for evaluation before reaching for your wallet; if the seller has been honest with you, they shouldn't be against it. To find an appraiser in the area, ask a watchmaker for advice or do some research online.
- Ask the appraiser to determine if the product is genuine or not; if he thinks it is, have him explain the reasons that lead him to make this claim.
- The expert may also suggest a fair purchase price for you.
