A company profile is essential for businesses of all types and sizes. In addition to providing information to clients, it can be used in many other ways - for example, it can be used to search for investors or potential employees and to provide general information to the media. It is important in a company profile not only to give financial information and data, but to add a touch of personality and represent the quality and style of the company. Finding an interesting and engaging voice can be one of the most important things to consider when learning how to write a company profile.
Steps
Step 1. Study some profiles of other companies, especially competitors and other companies that carry out the same type of business
Notice the style and quality of those who stand out in learning how to write an interesting and attention-grabbing profile.
Step 2. Draw some characteristics of the company that distinguish it from others
Include its purpose, mission, history and other important factors that characterize it. The company's profile must convey its style and personality, and this list will help you set the tone of what you intend to write.
Step 3. Think about the industry sector in which the company operates and its history or other important distinctive aspects
This, together with the list of features, will serve to define the style of what you will write and the message you intend to convey. For example, the profile of a new emerging company will differ in style from that of a company whose main strength is a long history. Sectors such as personal care or boutique items should have profiles that suggest luxury, while the profiles of high-tech companies should emphasize technical skills and growth.
Step 4. Write a description of a company that includes the products and services offered, a brief history and its market sector
Include any facts or characteristics that distinguish the company, such as when it overcame obstacles or came out of a crisis.
Step 5. Keep tone and style in mind when writing your description
It uses layman's expressions rather than technical jargon, so that people outside the industry - such as the media and job candidates - can easily understand and use the information.
Step 6. Add the company address
For online site needs, make sure the address is detectable by online mapping systems such as Mapquest and Google maps. Include complete and accurate addresses and contact information.
Step 7. Include Financials, Recent Profits, Revenues, and Growth
Compare the financial positioning of the company compared to its competitors in the sector.
Step 8. List information about employment in the company, such as the number of employees and key personnel
Add biographies of the founders, presidents and other important staff.
Step 9. Adapt the profile taking into account where it will be used
Some online guides have a specific format for viewing information. Some local guides only provide space for a limited amount of information. When writing for the latter, make sure that the location and contact information are correct and choose some important key features to include in the company profile.
Step 10. Add some industry-related keywords when writing a company profile for a website
Use words and phrases that people would look for when they intend to purchase products from the company.
