Having a well-written company profile is useful for various reasons, both for associations and for companies. It can be used as a marketing tool or to find new investors or customers who may be interested in the company's products or services. It can also be used as material for distribution to the media, the community or any entity / person interested in understanding the business. It is very important to write a document that is concise, creative and that draws attention, focusing on relevant information, that is interesting and engaging for the reader.
Steps
Method 1 of 2: Choose the best style to use
Step 1. Keep the company profile concise
It doesn't have to be too long to read.
Remember that many readers skim the text giving a quick reading, extrapolating the key words and concepts. Few people will read every single word, so try not to waste time writing 20 pages
Step 2. Try to present the focal points of the business and business objectives with an optimistic imprint
The profile must convey a positive message.
Step 3. Get creative
It is a document that must be professional and pragmatic, but it also needs to attract the reader's attention.
- Use compelling words and phrases that make your content stand out.
- Consider using graphs and charts to break longer paragraphs.
Step 4. Adapt it
It is important to keep an up-to-date company profile, especially for businesses that grow and change over time.
Review the entire document approximately every 6 months and, in any case, whenever a major change event occurs in the company
Step 5. Write accurate and truthful content
Customers, analysts, and media staff will look for confirmation of what they read.
Method 2 of 2: The Elements to Include in a Company Profile
Step 1. Start with the basics, such as the name of the company, where it is located and what type of business it does
Include information about the business structure, in particular, write if it is a private, public or joint-stock company. Explain how it is managed; whether there are a board of directors or staff with executive power, capable of making the most important decisions
Step 2. Share the most relevant financial information
The company profile should include turnover, profits, assets owned and tax information. Mergers or acquisitions should also be reported.
Step 3. Outline company policies and how relationships with investors and shareholders are maintained
Step 4. Outline the corporate mission and what products and / or services are given to customers
- Remember that this is the most important part of the document, as it gives information to people who may not know anything about the company.
- Enter the vision and goals planned, so that you understand which direction the company is going.
Step 5. Call attention to the achievements and, if you want, brag about it
Cite important collaborations, success stories and noteworthy references. Explain if and how the company lives within the community, or if it sponsors non-profit groups or schools
Step 6. Talk about the employees
Part of this document should be dedicated to the people who work and keep business going. Briefly describe the technical staff and what is done to maintain a good working environment and high standards.
Advice
- Briefly write the history of the company, if there is room. Remember, however, to be concise; a few sentences are enough on how the business started and how it has grown over time.
- Use this business document whenever you can. It can become part of other tools, such as the business plan, the strategic plan or the marketing plan and you can also publish it on the website. The company profile should become a marketing tool to make your company stand out.
