The duties and duties of a marketing manager vary by industry and company size. You may need to be a sales manager individually or as part of a team of managers, experts and assistants. Many marketers need to develop and execute a business strategy for a particular brand, company, organization, or customer. Statistical studies indicate that this sector is destined to grow until 2016, offering good job opportunities. Become a sales manager following a training course in communications and business administration, and agree to work as an intern or in low-level positions, up to, over time, the role of manager.
Steps
Method 1 of 2: Training Required for a Marketing Manager
Step 1. Get a degree in a field related to marketing
- Graduates in Economics, Communication Sciences, Advertising or Finance.
- Take courses in public relations, marketing, statistics, advertising and business economics. Look for courses that address the issue of consumer behavior.
- Practice writing, public speaking, and project management. You will also need to be a creative person and possess organizational skills, as well as a good attitude to teamwork. Take advantage of any position or job opportunity that allows you to develop these skills.
Step 2. Consider a postgraduate master's degree
Having a master's degree could give you an edge over other candidates when you go looking for a job as a marketing manager.
Look for a master's degree in marketing or business administration by choosing a marketing field
Step 3. If you are still in high school, look for an internship
Small and large companies hire interns who will offer their input in marketing, sales and public relations.
Try to get the most out of the internship period by having as many practical experiences as possible. You will likely be asked to make photocopies or answer the phone, but volunteer for other projects and show your strong desire to grow
Step 4. Join an industry professional association
Creating a network of contacts in the field of marketing will help you find work.
Step 5. Develop the skills you will need as a sales manager
You can do this by filling low-level roles, doing an internship or volunteering.
Step 6. Keep up to date with the marketing industry
Look for trends or changes in consumer habits by following specialized marketing magazines. Subscribe to newsletters, listen to financial news and follow the profiles of marketers on social networks
Method 2 of 2: Finding a Job as a Marketing Manager
Step 1. Review your resume carefully
Make sure that your training and any experience in the sector are clearly reported.
Step 2. Get industry experience
Most business managers don't start directly from that position.
Start your career with a job as an assistant or coordinator. By filling any position you can find in the marketing sector you will be able to increase your experience
Step 3. Starting from a low profile position, look for opportunities that allow you to take on new responsibilities
Do tasks that others don't want to engage in and offer to participate in projects.
Step 4. Follow your career path carefully
It will allow you to reach the marketing manager role faster. Attend lectures, seminars, courses and conferences that will improve your skills and expand your network of contacts.
Step 5. Make a career within the company you work for
If you are in a low-level role, talk to your supervisor about a possible promotion.
Identify reasons why you might deserve a promotion to marketing manager. Mention the projects you managed, the problems you solved, and other things you did that made you stand out and helped the marketing team work
Step 6. Expand your network of contacts
Let all your professional contacts know that you are looking for a job as a marketing manager.
Step 7. Search for job vacancies online
You can check out sites like Monster or Infojobs to find vacancies.
Search within these sites indicating the specific title of "Marketing Manager" or "Sales Manager" and the city where you want to work. A list of open positions will appear
Step 8. Consult the job tables at the professional associations you are writing to
Step 9. Refer to a "headhunter"
This professional will introduce you to companies that are looking for marketing managers and will organize interviews.
