Even if more and more shopkeepers are pushed to advertise their products and services through electronic media, watching television, listening to the radio and, of course, browsing the internet, there is still a high demand for advertising in traditional print media, such as for example. newspapers or magazines. Follow these tips if you're keen to learn how to sell advertising on more traditional media.
Steps
Step 1. Find a good printing platform
There are so many newspapers, magazines and tabloids looking for sales people. Most advertising jobs are commission-based, so make sure you are comfortable with this working format before putting your time and effort into selling advertising. If the company's platform and its market practices are compatible with your standards, you may find yourself even more comfortable through affiliation.
Step 2. Clarify your expectations with your employers
If you are planning to sell print advertising for a media company, you must first clearly understand your budget, your territorial limits, whether you will be assigned an account for expenses or other benefits, such as a cell phone or a company car. Make sure your employers understand the mutual benefits of a team effort.
Step 3. Launch an aggressive advertising campaign
While there are some exceptions, sales opportunities don't show up in large numbers simply by advertising in newspapers and magazines. If you're relying on a local publication, ask them for a list of their previous customers and combine the print advertising with a phone call or one-on-one visit. This customer base could be your best asset for getting quick sales.
- Ask the Chamber of Commerce in your area for a comprehensive list of local businesses, or browse the telephone directory. Start contacting them right away.
- Call in new managers and business owners every day to introduce yourself. Many customers may feel more comfortable getting to know you personally.
Step 4. Create a sorted database
Keep a record of each contact's names, phone numbers and email address. Check them frequently. Even if you don't manage to sell an ad every time, building a customer list is essential. Making a list of potential customers is crucial to securing more future sales.
Step 5. Customize your sales techniques
Be friendly and courteous. If possible, make an appointment and be on time. Take note of relevant information, such as company anniversaries, in order to help your customers generate a possible targeted advertising campaign. Hand out business cards with your photograph, your mobile phone number and your email address.
Step 6. Improve your work skills through education
You will find local courses or online webinars that will teach you the best methods of advertising, even in traditional media. Learn about the standard phrases of this sector, such as "grammage" (the weight of the paper expressed in grams per square meter), or "logotype" (ie the character in which the name of a company is written). Take advantage of the latest books and videos on the subject to generate more sales.
