Cost Per Action / Acquisition (CPA) marketing is also known as affiliate marketing. If you decide to become a publisher (aka affiliate) you earn commission from the advertiser (also called advertiser) for any lead (potential customer) or sale. This type of marketing is most successfully implemented by those who know the web industry best and have been an affiliate marketer who has made good profits in the past. To discover the secrets of CPA marketing, you first need to join or sign up with businesses or networks that promote it. Here's how to find out more about this topic.
Steps
Method 1 of 2: Learn the Tricks of the Trade
Step 1. Sign up for an internet marketing course on the web or in a downtown area of your city
If this industry is unfamiliar to you, it is essential. You will become familiar with the main types of online marketing, including affiliate marketing.
Step 2. If you have not studied marketing and have not specialized in this field, you can take a course and obtain a certificate
To build a good knowledge base and study the fundamentals of marketing, then signing up for a program that lasts a couple of years is a great solution. Thanks to these lessons, you will learn how to pursue a career as an online marketer, and you will also be initiated into CPA marketing.
As with most types of online marketing, CPA is constantly evolving. Professionals who are most successful are able to learn through trial, error, and ongoing research into new techniques. Perseverance, after all, is what helps to break through
Step 3. Open a website
Maybe, you might want to start with a blog on a topic of your choice. Many affiliate marketers start by creating content and posting affiliate links on their page.
You must be familiar with opening new websites, purchasing domain names, creating host pages and landing pages. These skills are very important in entering the CPA marketing industry
Step 4. Download a CPA Marketing eBook
It is common to find relatively cheap (or free) ones, when compared to books and eBooks on the technical aspects of marketing. Consider the following titles (the most famous are in English): Newbies Guide to Mastering the Secrets of CPA Marketing, Newbie 411: The Official CPA Marketing Beginners Guide, and CPA Marketing Simplified.
Step 5. Practice driving target traffic to your site
You won't be able to collect leads if you don't know how to attract specific people to your webpage.
Step 6. Learn the basics of Pay-Per-Click (PPC) campaigns
You can do this thanks to YouTube videos, online tutorials or by trial and error. Open an account on Google AdWords and Microsoft adCenter, and pay to get them to drive traffic to your site. This allows you to practice while learning.
Step 7. Learn to use the classic tools that are often used for CPA marketing
The best way to become a CPA marketer is to find out how to drive traffic to websites. The following methods generally help people do this.
- Practice creating and promoting fan pages and groups on Facebook. If you know how to get likes, then you are well on your way to driving traffic to a landing page and getting potential customers. This usually takes passion, as you need to keep in touch with your followers and try new and creative social networking strategies.
- Practice creating YouTube videos and channels. Whether you are an expert in the industry or can rely on other people to make creative or informative movies, this content grabs attention. Once you get some traffic, you can post links to landing pages, where you gather information about potential customers.
- Learn to make and buy ad on the internet. If you are good at graphic design and don't want to create content for a blog or YouTube, then this could be the solution for you. You can find great ad spaces through services like BuySellAds, and buy them for a set amount of time. If the ad target has been successfully defined, people will click on the link and type in their information, thus giving you leads. You will need to subtract the cost of the listing from the revenue in order to calculate the return on investment.
- Become an expert in using the PPC technique to get traffic on the landing page. Similar to buying ad space, you need to bid on the keywords in order to place the link on the landing page where you will be noticed. If you have a lot of experience with search engine advertising, this solution is for you.
Step 8. Visit slideshare.net to learn the basics of CPA marketing
This high-quality presentation site offers numerous tutorials, including Learn CPA Marketing Today, at slideshare.net/driver287/learn-cpa-marketing-today.
Method 2 of 2: CPA Marketing Tips
Step 1. Create an affiliate marketing portfolio
Launch some campaigns and keep track of projects that float. Some CPA networks are competitive, so you should be able to express yourself well about the industry in written and oral form, as well as demonstrate your skills when applying.
Step 2. Join a couple of affiliate networks, such as Commission Junction, LinkShare or Impact Radius
Talk to other internet marketers to find out which networks are the most popular in the CPA marketing industry, and ask them for a link. Each network has its own terms and conditions, so be sure to read them carefully to know all the guidelines, including the payment structure.
Some CPA networks claim that this helps you get an account and commission faster than doing it on your own
Step 3. Choose your niches
These are the industries, the specific markets in which you aspire to be a successful CPA marketer. Here are some examples: health and wellness, technology and business opportunities.
Step 4. Submit applications to the largest CPA marketing websites, including MaxBounty, Neverblue, C2M, Clickbooth, ROIRocket, Azoogle, Affiliate and Hydra
Take your time to fill them out carefully, as many inexperienced CPA marketers get rejected.
- If you are new to CPA marketing, you should state this in your application. You should also specify the resources you have drawn from to learn and past affiliate marketing successes.
- Call the CPA network after submitting your application. It takes two minutes to confirm your interest in the project, which may give you a better chance of being accepted.
