To open a microbrewery you essentially need two things: patience and experience in brewing beer. Genuine passion and enthusiasm for the art of brewing are a big plus. This guide will tell you how to open a microbrewery.
Steps
Step 1. Learn to create unique tasting beers
If you don't have enough experience creating your own formulas yet, take some time to develop some before you start getting serious. You will be much more successful in the beginning if you have a wide range of great beers on hand.
Step 2. Create expectation for your specialty beers
Invite friends and family to try your creations. Organize events and invite the general public to taste your beers. Offer samples to famous bloggers and other influential people to build interest in your products. If your reputation as a brewer is already good when you open the microbrewery, you will have a much better chance of success.
Step 3. Choose a place suitable for your business
It would be better to choose an area with high pedestrian traffic. Isolated areas are not a good option. At the same time, however, try to find a place that doesn't cost too much to rent.
Step 4. Study the success stories of other breweries
Invest in quality books on the subject and, if possible, get in touch with other microbrewery owners in your area to find out how they got it started.
Step 5. Raise start-up capital
Get a few partners together who are willing to finance you. You will have to prove to the bank that you have the means to leave and that you are serious.
Step 6. Create a good business plan
You can do it yourself or rely on a professional. Make sure you detail the initial costs and anticipated revenues. Include statistics on the growing popularity of microbreweries to support your cause.
Step 7. Look for small business financing
If your business plan is well done, you should be able to get a bank to give you a small business loan. Small business credit cards are also an option you should consider.
Step 8. Buy the necessary equipment
For starters, you will buy high quality used material. At a minimum you will need kettles, kegs, steam current heating systems, hot and cold fermentation tanks. You will also need tables and chairs for your customers.
Step 9. Start with a small project, but always think about expanding
By starting small you will avoid spending too much in the early stages and your chances of success will increase.
Advice
- Make sure you are in compliance with the laws and ordinances in your area regarding alcohol production. Always obey the laws, as breaking them could cost you your business.
- Be practical. Do market research in your area before opening your own microbrewery. If there is already one well established nearby, is there room for another?
