You have an interesting and original blog, full of beautiful photos. You worked hard to make it happen and now you want to make it known. Here's how to make it popular!
Steps
Method 1 of 6: Using Twitter
Step 1. Tweet your posts
Twitter is ideal for this purpose, as it was designed to publish quick posts, perhaps containing links. While this is easy to do, you will still need to look after your strategy.
Step 2. Write a tweet to get attention
Don't just write "New Blog" or post links. Most users won't click on it, because they won't see any interest. Cover one aspect of the post in your presentation; for example, if you give fashion advice, write “What to wear to go out and about tonight? ". Use a short but impactful sentence.
- Write the introduction in the form of a question to the reader: "Do you want to lose those extra pounds before the costume fitting?".
- Offer advice and make your reader think they need your wisdom: "10 Tips for Managing Your Money".
- Write a fact from your post to arouse curiosity in the reader: "30 million people can't be wrong!".
Step 3. Schedule the tweets
As your audience grows, you will find that readers will read your blog at different times of the day, often due to different time zones. Your tweets can easily get lost if someone opens Twitter eight hours after the post is published. Use a social networking management tool like HootSuite to schedule tweets.
- Try to post when the majority of readers are active, for example in the morning, and then support the post with your tweets throughout the day, which target readers who have just connected.
- When posting multiple tweets on the same article, use a different presentation to avoid being considered a spam diffuser.
Step 4. Twitter shouldn't just be used to advertise blog posts, otherwise your followers will get fed up
Talk about other things as well and interact with them frequently.
Method 2 of 6: Use Other Social Networks
Step 1. When you post an article on your blog, link it on Facebook to let your friends and family know
Don't think this isn't important to your long-term readership growth - your contacts will likely share the post with other people, which will impact your audience.
As your blog grows in popularity, you will likely notice an increase in your Facebook activity, as readers and other bloggers will demand your friendship
Step 2. Post your photos on Pinterest if you are a photography enthusiast:
this is the right social network for you.
Step 3. Publish the blog posts on StumbleUpon to add them to the bookmarking service
Make sure you label the article with the appropriate tags so it appears to the right readers.
Step 4. Google+ is not as popular as Facebook or Twitter, but as it is run by Google, you will get bonus search engine ratings when connected through this platform
Plus, Google+ blog posts can be quickly shared with a variety of people.
Step 5. Link posts on popular content aggregator sites, such as Digg and Reddit, which have millions of active users
This is a great way to spread the word on your blog. If users like your work, they will help you promote it by rating your site and commenting on it.
Step 6. Create an RSS feed, which will automatically send blog posts to subscribers, who will be able to access your articles
You will make sure that subscribers are always up to date.
Method 3 of 6: Comment on Other Blogs
Step 1. Find popular blogs that belong to your niche
Post thoughtful and informative responses under other authors' posts and reader comments. Avoid spam and don't fill the comment box with keywords. Rather, interact in a genuine way - you'll attract the right readers to you.
Step 2. Comment often, become part of the community
The more you make yourself known on other blogs, the more traffic to your site will be. You can also ask the most famous bloggers for a hand or propose collaborative projects to them.
Method 4 of 6: Wink at SEO
Step 1. Avoid the wild use of keywords
Many bloggers fall into this trap. This will lead you to untruthful-looking content and traffic will not increase. In fact, if the reader who clicks on the blog sees nothing but a flood of keywords, he will immediately close the page.
Step 2. Review your Google Analytics
This tool will show you which words people have searched for on your site, as well as popular searches on the net. You can also know how long users stay on your page, so you can determine if they find your content interesting.
Step 3. The content should revolve around what readers are looking for
As mentioned earlier, you can find out thanks to Google Analytics. Use these results to package articles aimed at the interests of the public.
Step 4. Use SEO wisely
Instead of putting keywords throughout the article, include them where it makes sense to write them.
- Make sure the Title Tag contains relevant keywords: this is the part of the blog that takes on the most weight in the search engine results.
- Write a powerful title, the second most important aspect in determining search engine rankings. What is written in the H1 header carries more weight in this sense.
- Optimize your content, but don't overdo it. Good quality articles have more value than a collection of keywords. The purpose of the blog is to be informative and useful, the choice of keywords comes later and should be designed based on the content, not vice versa.
Method 5 of 6: Use Email
Step 1. Create a mailing list
Email is often underestimated due to the advent of social networks, but the truth is that almost everyone uses it every day. A mailing list will help you connect with the most devoted readers.
Step 2. Send out a newsletter to keep readers updated
Include short post summaries and their links. You will encourage less active readers to read them.
Step 3. Use email to send posts you are particularly proud of to your friends, other bloggers or the mainstream press
Don't do this with every item - this action should be occasional. If the publication is good, other bloggers may link to it, which will drive traffic to your blog.
Method 6 of 6: Work Hard
Step 1. Network in the community every day
You shouldn't only be active when you publish a post. Every lost promotion minute is a minute in which you have missed out on new readers.
Step 2. Create a daily action plan
Try to set achievable goals, such as writing two pages of content and finding three blogs in your niche. You may not always stick to the schedule, but trying will keep you active in the blogger community and grow you in this area.
Step 3. Build personal relationships with other bloggers and readers
Aim to make 100 connections a day to keep you focused on building your community. You may not be able to get 100 at all, but trying will dramatically increase your network.
