3 Ways to Make Money with Google AdSense

2024 Author: Samantha Chapman | [email protected]. Last modified: 2023-12-17 09:13

Money without doing anything? Not really, but almost! Google Adsense is a revenue opportunity for websites of all sizes that will place advertisements for goods and services related to your site's content, targeting the people who frequent your pages. In return, you will receive a small amount of money when the advertisement is displayed on your page and clicked. We will show you some ideas, which combined with yours, will help you increase your income with AdSense.

Steps

Method 1 of 3: Create an Ad Unit

Step 1. Log into your AdSense account

Go to AdSense, and click on "My ads" at the top left.

• Create a new ad unit. On the main screen, below Contents> Ad unit '', click on the button + New ad unit.

  

  Step 2. Name your ad unit

  You can choose whatever name you like, but many people find that choosing a name with a standard format is useful for managing a large amount of information.

  For example, an approach could be this: [ad's site] _ [size] _ [date]. The end result would look like this: mysite.com_336x280_080112. Whichever format you choose for the name, try to always use the same one

  

  Step 3. Choose a size

  Read how to do it below for more details, but Google has discovered the best choices that generate the most clicks

  

  Step 4. Decide on the type of ad

  This will determine the type of ad that will be visible on your site: text only; text and images; pictures only.

  

  Step 5. Create a custom channel

  A custom channel allows you to group ad units as you like, for example by size or position on the page.

  You can control the performance from the custom channel, and turn your channel into an advertising space that companies can use to target their advertisements to your users

  

  Step 6. Style your ad

  You can choose the colors for the various components of an ad: frame, title, background, text and URL. You will also be able to choose the style of the corners, the type and size of the font.

  • It is a good idea to create an ad that goes well with the style and colors of your site.

  • You can use Google's preset formats, or create your own. In any case, on the right you will be able to see a preview.

    

    Step 7. Get the code for the ad

    When you have finished setting up the ad, you can save your ad unit, or click the button Save and get the code at the end of the page to get the HTML code to insert on your site.

    • If you are unable to add HTML to your site, click here to read Google's guide on implementing the code.

      Method 2 of 3: How to Design Your Advertising Campaign

      

      Step 1. Analyze your content

      To design any advertising campaign, it is essential to know what your market is. If you are writing a cooking blog aimed at single men who want to save money, for example, you have greatly limited the type of people who will see your ads. In this you will know exactly which advertising to focus on. What are single men who cook attracted to? Here are some possibilities: dating, cars, movies, politics and concerts.

      Think about who visits your site, and write down the most important characteristics of your audience

      

      Step 2. Refine the advertisements

      While AdSense will choose which ads to place on your page on its own according to relevance criteria, use the tools at your disposal to gain tighter control.

      • Create a channel. Channels are like labels that allow you to group your ad units in any way - by color, category or page. By creating a channel, you can get detailed reports on the performance of your ad units, and use them to your advantage. Eg:

        • Use one ad style on one group of pages, and another style on another group. Take note and compare the performance of the two styles and choose the best style.
        • Compare performance on pages dealing with different topics. For example, if your gardening pages perform better than your cooking pages, you might want to add more gardening pages.
        • If you have separate domains, create a channel for each of them and see which one generates the most clicks.

        

        Step 3. Optimize your ad rankings and site design

        Google has found that there are locations where ads are most effective.

        • The ads that appear as soon as you arrive on the page are more effective than those that can be viewed later.
        • The ads in the upper left are much more effective than the ones in the lower right.
        • Ads that are directly above the primary content, or at the bottom of the page above the footer work very well.
        • Larger ads are more effective, because they are easier to read.
        • Ads that show pictures or videos are very effective.
        • Using colors that complement those of your site will make the ads more readable and therefore more effective.

        

        Step 4. Learn how AdSense works

        AdSense will automatically send ads to your page according to a few criteria:

        • Contextual targeting. AdSense crawlers read your page, analyze your content, and deliver ads designed to mimic your content. They do this by analyzing keywords, word frequency, font size, and web link structure.
        • Placement targeting. This allows advertisers to advertise their ads on specific subsections of a site. If your site meets the criteria chosen by an advertiser, their advertisement will appear on your page.

        • Interest-Based Advertising.

          This will allow advertisers to reach users according to their interests and previous interactions with them, such as a visit to their site. Google's Ad Preference Manager allows users themselves to choose their categories of interest, further help for advertisers to focus their advertising campaign. This method is useful for monetizing your site more effectively, improving the offer for advertisers and ensuring a more pleasant navigation for users.

        Method 3 of 3: How Much You Can Get

        

        Step 1. Manage your expectations

        When you sign up for AdSense, you will want to know what kind of income you can expect. Many factors will affect your income, and learning how to manage them will help you maximize your potential.

        

        Step 2. Traffic.

        First, to generate revenue with AdSense you will need to receive clicks on your ads. For this to happen, you will need to have visitors on your site, reading your content! Whether you run a website for your business, or a personal blog, the rule is the same: Spread the word.

        • Sites with a lot of traffic can receive millions of visitors every day, while a blog can be considered successful if it attracts a hundred.
        • For every thousand views you get, you can earn 0.5-5 $. It is a very wide range, in a month, it means going from 1.5 $ to 150 $! Where your site will be placed in this range is entirely up to you, your site and your commitment to promotion.

        

        Step 3. Cost per Click (CPC)

        This is the amount that will be paid to you every time someone clicks on an ad on your page. You can't click your ads yourself - Google will notice, and stop you very quickly. Advertisers decide this cost, which can vary a great deal.

        An advertiser might guarantee a high fee per click, but that ad might generate little interest on your site. An ad that generates $ 0.03 per click could get one hundred clicks, but still not a consistent source of income

        

        Step 4. Click-through rate

        This is the percentage of visitors to your site who have clicked on an ad. If 100 people visited your site, and 1 of them clicked on an ad, your click-through rate will be 1%, and that's not an unreasonable number. This is why increasing traffic to your site is very important.

        

        Step 5. Earnings per 1000 views

        This is an estimate of how much you could receive with 1000 views.

        For example, if you got $ 1 for every hundred views, this would be $ 10. There's no guarantee you'll hit that figure, but it's a measure of your site's overall performance

        

        Step 6. Content is key

        The quality of your content is an important factor in determining your earning potential. If your site offers rich, engaging content and a great experience for its visitors, your audience will be more interested. Google's crawlers will also be able to more easily find the type of ads suitable for your site. Interested users + targeted ads = a lot of money.

        

        Step 7. Start building keyword rich pages

        Generously enter highly sought-after and profitable keywords, and get lots of high-quality links to your site.

        • If your site deals with topics like debt consolidation, web hosting, or asbestos cancer, you will earn a lot more per click than if it were puppy photos.

        • If you only focus on the highest paid keywords, you will face a lot of competition. You should focus on keywords that are in high demand and low on bids, so do some thorough research before creating your pages.

          Advice

          • Quality is the most important aspect of a website. If your site does not contain adequate quality content, your visitors may not return.
          • While Google does not release the exact details of the algorithms used to choose a page's ads, it has stated that it is the textual content of the page that is analyzed, and not the meta tags.
          • A great resource for increasing AdSense earnings is to use a traffic directing site like Flixya.
          • Some people are creating new sites specifically to contain AdSense ads, but it is against Google's rules to create a site that has the sole purpose of displaying advertisements. Remember to include links to affiliate pages or to sell your product.

          Warnings

          • If you don't have any content, Google will have to guess what your page is about. He could be wrong, and present irrelevant advertisements.
          • Don't click on your ads. If Google found out about you, it would suspend your account and deny you any earnings made so far. Don't worry though if you accidentally click once or twice, the control isn't that rigid.
          • In the early days of the internet, there were sites that asked everyone to click on advertisements. Today you will no longer be allowed to do this. If Google thinks that you are behaving in violation of the rules, it will assume that you are guilty.
          • Google imposes a lot of restrictions on how ads should be displayed. One of the main reasons for the account suspension is that the site manager tried to confuse the ads and make visitors think it was content. Therefore, never try to use CSS to remove the Google logo, unless you are authorized to do so!