If you want to get more subscribers on YouTube, you need to learn how to spread the word and make high-quality content that can entertain your audience. It's easy to learn how to improve the content on offer, attract viewers, and devise a strategy that helps get as many subscribers as possible.
Steps
Method 1 of 3: Create Content
Step 1. Upload several high quality videos per week
No one would ever subscribe to a channel that lacks content. If you want to increase the number of subscribers, it is important to start posting videos regularly. Develop a program and follow it strictly.
- Determine precise loading times. When you upload new videos, let people know. Making YouTube content should become a fixed commitment on your agenda. If you take Thursday afternoon off every week to shoot videos, then post one every Friday.
- Be consistent. Try to follow the program as diligently as possible. If a channel is inactive for too long, users tend to unsubscribe.
Step 2. Choose a theme for the channel
Users in general subscribe to channels characterized by unique and specific content of their liking. If you want to have more subscribers, it is important to choose a specific topic. Do you make cooking videos? Reviews? Vlog? ASMR video? Choose a theme and follow it.
- Most people don't subscribe to channels that post randomly shot and lacking quality videos. It is always good to base the channel on a basic theme, however much you want to offer different types of videos. Some focus on comic videos, others on children's content. Whatever the case may be, it is important to have a specific topic in mind.
- For example, if you want to offer both video game videos and cooking videos, try creating two different channels so as not to mix them. You are likely to be able to get more subscribers separately than by merging the two channels.
Step 3. Show that you are excited when you turn on the camera
The most successful users on YouTube are usually cheerful and lively. Viewers like to be entertained, so it's good to shoot videos showing your most positive and dynamic side. You have to convey passion for the topic you are dealing with.
- Take a few minutes to make sure you're presentable. You don't have to look like a movie star to be successful on YouTube, but making yourself presentable before shooting a video always helps.
- You don't have to be full of energy and enthusiasm in every single video. If you have to shoot one by reciting positive affirmations or want to do a vlog about politics, it is preferable to take a composed attitude. Adjust your energy level to the type of video you intend to make.
Step 4. Be unique
Users subscribe to channels that offer exclusive content that cannot be found elsewhere. If you want to have more subscribers, the channel must include original videos, not proposed by other YouTubers. As much as you are a huge fan of a certain YouTuber and want to imitate their style, it's important to find ways to specialize or offer new perspectives on the content you enjoy.
For example, you like music and want to review new records. Good. Choose a specific genre to offer specialized videos and appeal to a particular audience. The Needle Drop is a YouTuber who deals with indie music in all ways, while maybe you are interested in reviewing K-Pop or death metal
Step 5. Record an intro video for the channel
Make an introductory video to explain to users what topics you cover. This video should automatically play when someone visits your channel. It should be short, offer a brief introduction to who you are and what you do, inviting users to subscribe to see more of this type of content.
Method 2 of 3: Enhance Your Content
Step 1. Find out about your subscribers
Google offers free statistics and analysis services to content creators so that they can monitor and examine what types of users are attracted to their videos. If you know your viewers better, you can create content that directly leverages your audience. The statistics services offered by Google provide various information, including:
- Approximate age;
- Sex;
- Geographical location.
Step 2. Use best audio and video equipment
Hardly anyone would subscribe to a channel that has bad audio and video shot on a mobile phone. If you are serious about having a successful channel, it is good to invest in an HD camera with a good microphone. Read this article to learn more about choosing a quality camera.
If you don't have the option to buy a new camera and recording equipment, you still need to make sure you shoot your videos sharply and steadily. They should also have good lighting and proper timing
Step 3. Edit your content well
When you watch a successful YouTuber's video, one of the first things that catches your eye is probably the meticulous editing. Most of the popular videos are not shot in one go, without any interruption. Many of the cutest and most original moments in the videos come from quick jump-cuts and short comic moments.
- YouTubers often shoot long videos, then cut them in order to fit only the funniest parts into a well-thought-out order. Experiment with your videos using a simple editing program like iMovie. Keep only the best parts.
- Do not record videos directly to YouTube. Take the time to edit them before posting them on the channel.
Step 4. Produce clean and well-structured videos
Trending videos are short, clean, and consistent. Do not include long introductions or final thanks. Avoid constantly inserting background music, elaborate fades or framing games. Videos should only show the content you want to highlight.
If you want to share links, write them in the information box below the video. Inserting links in the movie is annoying for users who just want to watch the video. Sure, it's possible that other videos you've posted will get new views when users accidentally click the link box to try and delete it, but this trick won't help you get more subscribers
Step 5. Create many different types of videos
It is important to focus the channel on a specific theme, but users do not want to always and only watch the same videos. Try to make changes. Try introducing theme variations or suggesting a single theme for just one week to motivate viewers to stay tuned.
If you make cooking videos, offer different types of recipes. For example, offer a dessert one week and an appetizer the next. Dedicate a whole month solely and exclusively to Italian cuisine, to recipes you've never tried before or to the dishes your grandmother taught you
Step 6. Adapt the length of the video to the topic being discussed
Some popular channels publish rather long videos, even 15 or 20 minutes, while others offer videos that never exceed four minutes. The length of the video should be such that you can only show what you want to show, nothing more.
- If the channel attracts a childish audience, create short videos. Humorous videos and vlogs should be no more than three to four minutes long.
- If the channel attracts a more adult and experienced audience, for example you are reviewing beers or cigarettes, the videos should be longer and more in-depth.
Method 3 of 3: Attract Subscribers
Step 1. Advertise your channel on social networks
When you post a video, you can definitely share it on Facebook, Twitter and other personal profiles, the problem is that you risk annoying the people who follow you. Try to open a separate account for the channel and invite your friends to subscribe.
- Follow other YouTube channels on social networks and try to spread the word as much as possible.
- Forums dedicated to the topics that interest you are also useful for promoting the channel. If you do music reviews, post your videos on a music forum.
Step 2. Follow similar channels
If you want to have a good following, it is important to follow and subscribe to many channels in turn. In addition to being a content creator, you need to be a viewer. If other YouTubers see you making videos similar to theirs, they are likely to reciprocate.
Step 3. Comment regularly on the videos you like
Leaving positive comments and playing an active role in the YouTube community helps to draw attention to your channel. When you watch a video you like, compliment the creator. Answer a question that was asked in the video or post a video on the subject if you have something to say about it.
- Try to be positive. Leaving negative comments and trolling won't help you get more subscribers.
- Don't advertise your channel under trending videos. Writing "Visit my channel" under Justin Bieber's latest video is in bad taste and won't attract many subscribers.
Step 4. Encourage users to leave comments and reply to what they write to you
When someone takes the trouble to comment on your video, try to answer them. As much as he commented on an old video, it's always best to try to keep in touch with your subscribers and chat with them.
- If you start getting a lot of subscribers, it will get harder and harder to keep up with comments. However, it is important to interact with at least some users under the most recent videos. Try not to overlook the comments.
- Sometimes you get negative comments. Don't argue with users. If a troll were to leave vulgar or silly comments, just ignore it.
Step 5. Interact with viewers
The most popular channels are often those that have high interaction with fans and subscribers. Try to find ways to respond directly to those who follow you, even if it gets more and more difficult over time.
- Pick some interesting questions that were asked of you in the comments and answer them in a video.
- Tell your subscribers that you are looking for ideas for making new videos and try out the ones that seem interesting to you.
- Invite your subscribers to shoot videos that address a topic you've talked about. Also, encourage them to write specific questions or comments under your videos.
Step 6. Celebrate the accomplishments
Popular YouTube channels often employ the strategy of shooting a special video every time they reach a certain number of subscribers. As soon as you hit 100, make a video to celebrate your milestone. For example, if you have a cooking channel, make a themed cake. If you have a music review channel, shoot a video titled "The 100 Greatest Songs of All Time".
