Finding your target market is very important in all areas of life. You might need to come up with something, look for a job, write, and more. The target market is mainly considered something that companies must absolutely identify in order to establish their marketing strategies. Therefore, before starting a business, you will need to have an idea very clear of your target market. This article will help you do just that.
Steps
Step 1. Establish contacts
Talk to others. You may have an idea or think you know what the target market is for your product, only to find that you have a limited view of it. Get some ideas from friends, ask others (even strangers) and so on.
Step 2. Do some research
Go to the library and find out about the activity you intend to undertake. Find some trade magazine or periodical. It may not cover what interests you in a particular way, but try to dig deeper into your research. They may not have anything on HP printers, but there is probably something more general about printers and peripherals. Don't limit yourself. Think 'broader'.
Step 3. Use the Internet
Find discussion groups. See if a recall or interest has already developed that could point you in directions.
Step 4. Familiarize yourself with the terms demographics and psychographics
You will need to understand who and where your target market is and what drives the people who make it up.
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Find out exactly what your demographic group is (or at least what you think constitutes it). Here's what you need to look for:
- Age and gender
- Geographical area: country, state, etc.
- Education and income
- Marital status (if it matters to your market)
- Ethnic or religious background (if it matters to your market)
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You know your group's psychography well.
- What is the lifestyle (or lifestyles)?
- What drives the people who make it up?
