To organize a successful fundraiser, it is necessary to consider the demographic characteristics of the target group, that is: who it is composed of, what these people like, and how to go about attracting them. Based on this information, and a review of your group's resources, a plan will need to be established and followed to be successful.
Steps
Step 1. Choose your work group
Depending on the group you want to organize, it can be made up of school children, parents of children, local businesses, or the general public. You could sell candy or donuts to children, and advertisements or business services. By choosing the best possible "product" for your fundraising attempt, you can increase your chance of being successful.
Step 2. Think about the cost
If you decide to hold a public fundraising event, think about the cost, sponsorship and participation. An example would be a car wash, which is a very common fundraiser for youth groups and associations. The cost should include soap, washcloths, and the use of a venue to host the event. Sponsorship could be offered by a local retailer who is willing to allow the use of its premises and water for the event, and possibly to help with advertising. Participation is about having your club or group members attend, being willing to work, and helping them spread the word before the event.
Step 3. Choose a date and time for the event
Car washes, barbecues and flea markets are more profitable and pleasant in a mild climate, since they are not suitable in the middle of winter, nor in midsummer in very hot places. Attendance will be highest on Saturdays, but check the community calendar to make sure there is no other event on your chosen day that will keep people busy doing other things while your fundraiser is taking place.
Step 4. Find a good spot
Many retail companies allow different groups to use their premises for car washes, candy sales, and other fundraising activities compatible with their values, and support what you are working for.
Step 5. Advertising
It can be done by posting signs around town and on community bulletin boards, by word of mouth, or by asking the media what kind of advertising they offer. Many local radio and television stations have community bulletin boards and public service announcements for nonprofits.
Step 6. Gather your resources and plan what you will need to make a successful event
Advice
- There are a lot of proven fundraising events, ranging from book coupons, cooking contests, car washing, candy sales, flea markets and lotteries. Think about the resources you have or those in your group and use them to the best of your ability. If you have a lot of potential work, but little money, it is advisable to organize a cleaning team to do gardening or housekeeping work in exchange for a monetary contribution.
- Rely on teamwork and organization, and plan the event from start to finish.
- Contact local businesses to find out if they are willing to donate facilities or products to support your efforts.
- Organize a committee to make sure all planning and material gathering is done.
- Find out about other fundraising groups in your community to find out which ones have been most successful.
Warnings
- Sales of sweets and grills should be managed in such a way that food is safe and handled correctly.
- If your job includes door-to-door selling, move around as a group for your own safety.
- Make sure you don't break local laws with your actions.
