When it comes to making your site appear on the first page of Google, your page rank is a great indicator to see how your page is performing. Your page rank is based on a combination of the quality of your content, your search engine optimization, your links and your audience. Improving all of these aspects will lead to an increase in your rank.
Steps
Part 1 of 4: Providing Quality Content
Step 1. Focus on your content
The main factor for your page rank is the content of your site. If your content is original and useful, it will bring far more visitors than a page with little material. Creating good content is not an easy task and involves many different factors.
Step 2. Update your site regularly with new content
Sites that stagnate and do not update will drop in the rankings. If you are blogging, try to update it at least once a week at a minimum.
Step 3. Make sure your content matches your site description and keywords
If readers leave your site after discovering that the content doesn't match their search, they will leave quickly and you will be penalized.
Part 2 of 4: Optimization
Step 1. Optimize your pages
Your content should be optimized for both keywords and informal searches. The best way is to create headlines for your articles that are as similar as possible to popular searches on that topic. Make sure your content answers readers' questions or provides unique insights.
Step 2. Avoid overloading your site with keywords
Google will notice this and lower your score because of it.
Step 3. Make sure your site's meta description is accurate
It is what is shown to users when the site appears in searches. An accurate description will bring more clicks to your webpage and fewer people will walk away.
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The upgrade to Google Hummingbird for its search algorithm has made keywords less important than conversational searches. This reflects changes in the way people search. For example, instead of searching for the keyword "iPhone", Google will search for pages that answer questions like "What is the best iPhone for me?".
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Step 4. Use link exchange
When search engines see visitors coming to your site from other sites, your page rank increases. The higher the reputation of the site the visitor comes from, the greater the impact it will have on your rank. You can also exchange links by commenting on other people's blogs and adding a link to your site in your signature or you can provide content for other sites which will in turn link to your site giving you credit.
Part 3 of 4: Other Important Promotions
Step 1. Create and register your sitemap
This is a text file that structures the pages of your site. It allows Google bots to more easily search for all links and content on your pages, as well as determine their importance. There are many sites that generate a sitemap for you or you can create your own. See this guide for more details.
Step 2. Translate your site
If you can afford to hire translators or have a community eager to work on translations, you can significantly increase your audience by making your pages available in multiple languages. This increase in traffic will help your page rank grow as well.
Step 3. Create an RSS feed
An RSS feed will help you bring new readers to your site, as well as keep existing ones. This will generate constant traffic, which will positively affect your rank. You can use automatic programs or create your own. This guide explaining the process in detail.
Part 4 of 4: Share
Step 1. Take advantage of social networks
They are an effective way to spread the link exchange among a large number of users. Visitors will share your site for you if the content proves valid. This will increase your traffic and, consequently, your rank.
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Creating a compelling link to your site is incredibly important for social networks. The reader needs to be intrigued enough to follow the link, which needs to stand out in the flood of news in his feed.
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Step 2. Becoming more shareable by providing your visitors with some easy ways to share your content is a good start
For this reason, your tweets should be under 120 characters so that it is easy for others to retweet them. Also, try to write a good bait to attract visitors through Facebook links and share them by adding your own comment. The content you share on your different social media platforms must be of good quality and worth reading.
