In web design, the page known as the landing page is a common and important part of many web projects, especially those associated with sales, advertising, or service promotion. There are two types of landing pages, dedicated to two different purposes. A consultation landing page presents information to the user, while transactional landing pages try to get web surfers to fill out a form or question, or to make them take other actions. If you're looking for ways to create a landing page, take advantage of these simple steps to build a page that works and is perfect for your business or enterprise.
Steps
Step 1. Take care of the web hosting
To create a landing page, you will have to rely on a web hosting service, a server that will make all your data and pages available on the internet. There are many web hosting services; you can use the products of one of them to get your online space, present landing pages and other elements of your site.
Step 2. Purchase a domain name
The domain name is an important part of a web project. It's the name of your URL or web address, so choosing the right one is important. Find the right location on the web to give visibility to your project.
Research the services of nationally recognized domain name sales companies. Domain names are subject to sale by a group of authorized companies. Find out which names are available and which ones are best for your business
Step 3. Use some web design tools to create the basic structure of the page
Start building your page, adding text, images and everything else the site needs.
- Use graphics to create a pleasing web page. You could rely on a professional graphic designer, or work on the appearance of the landing page yourself. Using high-contrast color graphics and text, as well as properly chosen fonts and borders, can help make the page more aesthetically pleasing and attract more visitors.
- Optimize web content. The text you insert on the landing page has a lot of importance for the success of your web project. You may want to optimize the page for search engines (SEO or search engine optimization in English), with some keywords, but make sure the text is easy to understand and natural to have the best chance of success.
- Insert elements according to your page type. For a reference landing page, find elegant graphics and slogans. For example, if you have a garden business with a logo and slogan related to it, try to reproduce both of these elements on the reference page, as they are printed on business cards or other promotional materials. This will allow the landing page to improve the visibility of your brand.
Step 4. For a transactional landing page, be sure to include forms or applications that visitors can use
You will need to create these page elements by programming code that allows users to interact with the site as you wish. They will need to be perfectly written for them to work properly.
- Insert an auto responder on your landing page. This system can send email messages based on who visits your site. This is a way to use the information entered by users to your advantage.
- Add pay per click (PPC) elements or other monetization methods. To take advantage of pay per click technology, a web page owner places advertisements from other companies on their site. These external companies or "affiliates" pay the owner of the web page when the advertisement is clicked by a user. Some website designers can use these programs to get more profits from their pages. Research PPC systems or other useful elements of site design.
Step 5. Think about adding social media links on your landing page
One of the best ways to reach a larger, more modern audience is to use social media, which many web users consult for much of their daily research and tasks.
