Distributing flyers is more tiring than it seems. Targeting well-disposed customers takes a lot of organization. Make sure that the size of the brochure is small and the texts short. Deliver them where you know you will find the recipients, always trying to be polite and professional. Find a creative way to distribute them, such as by sending them home or posting them in stores that allow you.
Steps
Part 1 of 4: Designing an Effective Flyer
Step 1. Identify which consumers you intend to target
To effectively create and distribute flyers, keep in mind which target audience is best. A flyer intended for children looks different than one designed for 75-year-old grandmothers. Each category of people has different interests and goes to different places. Refine your strategies and shape the message you want to send in order to attract the right audience.
Step 2. Create small and simple flyers
If they are smaller, they cost less and are less likely to be thrown away. Give your target audience the information they need, without overdoing the risk that they won't read the brochures. The larger they are, the harder it is to distribute them. A flyer that is difficult to handle will also be more complicated to read and carry with you. Just write simple sentences made up of punchy words.
Step 3. Try to grab attention
Typically, to be effective, a leaflet must contain a clear title and an eye-catching image or logo. Graphics full of eye-catching colors always grab attention. A brightly colored paper can help, as can a headline written in large, bold print. The expressions and sentences with effect stand out and remain etched in the mind once read.
- For example, a headline that asks "Do you need a gardener?" indicates the purpose of the leaflet very clearly.
- Collect the flyers distributed in your area and observe the elements that make them eye-catching. Find models that catch your eye.
Step 4. Include contact information
The most relevant ones include the phone number, address and hours. Don't forget to enter the deadline if you distribute coupons or advertise discounts. A small map can also help those interested in finding their way around areas that are impractical. Attract him to the right destination.
Part 2 of 4: Adopting Distribution Strategies
Step 1. Imagine where you can deliver your flyers
Where do the consumers you target live, work and shop? It is important to know this in order to understand how you can retain them. You don't have to go to another city to distribute flyers for your new restaurant.
Lifestyle messages, such as those about vegetarian food, have a broader reach, but in any case they need to get the attention of a willing audience. For example, teenagers are much more likely to become vegetarians than an older person who has been eating meat for decades
Step 2. Devise a route
Before you leave, decide where to go. To develop an effective distribution plan, think about how far you need to walk or drive, when you need to get to a seat, and how many flyers you need to take with you. A great strategy will not only save you time and money, but at the same time ensure you have broad coverage.
- Use street maps to plan the shortest routes and determine where to find potential customers.
- Write down the areas and companies that are most sensitive to your ads.
Step 3. Distribute flyers at the right time
When should they arrive in the hands of customers? If you're promoting a vacation deal, distribute them a few weeks before your vacation. Likewise, be aware that people are more attentive to advertisements at certain times. Think of the audience watching a show - they're much more likely to grab a flyer when they come in and out than someone in a hurry to get to work.
- Keep in mind the events organized in the area you have identified. You'd probably have some luck promoting a vegan restaurant at a teen rock concert. On the other hand, the task would become complicated with an older audience framed in their own schemes.
- The consumers you target may be more receptive at night than during the day. In this case, bars and nightclubs are meeting places in which to advertise restaurants or products intended for people who work during the day.
Step 4. Distribute the flyers again after a few weeks
It is easier to repeat advertising campaigns that have already been done. Return to the same spots a couple of months later. Even if you deliver the same material to the same people, the results are likely to be better. Your message or business becomes more recognizable when you connect with people.
Part 3 of 4: Delivering Flyers to Consumers
Step 1. Check if there are municipal regulations on the distribution of leaflets
Always consider the rules before you start promoting something. Most of the time, there is a ban on posting on private property, while sidewalks and universities are places where advertising material is allowed to be distributed. Make sure you are allowed to deliver it to companies, put it in mailboxes, or deposit it in front of doors. When asked to leave a non-public area, accept without question.
Step 2. Dress according to the area you need to go to
Try to blend in by dressing like the people who populate the place you have chosen. They will be more willing to accept your material if they find you likeable and easy-going. Focus the audience's attention on your message, not yourself. Generally speaking, you don't want to wear ripped jeans, but neither do you want to show up in a suit and tie to advertise a restaurant.
Sometimes, try to use your creativity, such as wearing a costume if you need to promote a children's product or service. However, someone outside your target audience is unlikely to accept a flyer
Step 3. Try some sales techniques
Your arguments should be brief, but explanatory. As you hand out your flyer, you might ask, "Would you like to learn about vegetarian cuisine?" or "Come and eat the real Neapolitan pizza at Pizza Primavera". Thanks to these messages you will indicate the reason for your presence, without being offensive or aggressive.
Keep in mind that a direct contact, similar to the one just described, is an opportunity to answer some questions and direct people to take advantage of additional resources
Step 4. Be polite
Approach everyone with a smile. Don't haunt passersby with your flyers. Don't get involved in heated debate. If someone is being rude to you, politely end the conversation. Good manners will entice people to accept your brochures.
Step 5. Collect the fallen leaflets
Seeing them thrown on the street is not pleasant, but leaving them abandoned can compromise your advertising. If there are many lying on the ground, they can give the impression that your logo or advertising message has been ignored. Plus, they won't be eye-catching at all if they look like litter.
Part 4 of 4: Distribute Flyers Creatively
Step 1. Send them by post
They are much more likely to be read if you send them to various addresses by post. You can either hire a private shipping company or manually distribute them to mailboxes, but make sure it's allowed in the area you've located. They are visible even if you leave them on the doors of the houses and in the boxes mounted outside the buildings for the collection of advertising material. They will be read by the condominiums.
Unless you have a particular list of addresses to cover, this method of distribution can require a lot of effort and a large amount of flyers
Step 2. Put them in the packages to be sent
Whether it's packing a package in-store or shipping an order, there's no easier way to advertise. Slip a flyer inside the box. Since the recipient is already in contact with you, they won't hesitate to read it. In these cases, coupons and advertising catalogs work perfectly.
Step 3. Present the flyers in the form of newspaper inserts
Contact a publisher to propose that they include your flyer on the pages of a periodical. Choose one that fits the product or service you want to promote - for example, if you want to make your band or club known, find a music magazine. In many areas there are regional editions useful for disseminating advertising material locally.
Step 4. Put flyers inside other stores
It helps to build good relationships with local business leaders. Ask if you can leave your flyers on the counter. In some cases, they may have bulletin boards where they allow you to post posters and advertising material. The waiting rooms of the doctors' offices are also an excellent opportunity to attract the attention of those who are waiting and have little to do.
Commercial enterprises in line with the product or service to be advertised are the best solution. For example, if you are promoting a health food store, gyms are the best place. In return, you can offer to advertise their business
Step 5. Consider the events
Trade shows and trade shows are places where flyers can be easily distributed to large groups of people. The best deals are themed events that match the subject of your advertisement: for example, if you need to promote a DIY store, find a craft fair. You can put the flyers inside promotional bags or leave them in plain sight.
- You could even sponsor an event on your own. In this case, you will have more leeway in advertising and disseminating flyers.
- Call the organizers of an event to discuss promotion and sponsorship opportunities. Find everything that is organized near you, such as libraries, associations and other places.
