An ad "I offer a job" should be used to seek help or new employees. This type of advertisement is usually placed in the "classifieds" sections of newspapers and publications, or on specialized websites. As this type of ad is often surrounded by thousands of others, it is important to design your ad in a way that will attract readers and encourage those who are qualified to contact us to try and get the job. Such an announcement should include certain features which we will explain in this guide.
Steps
Method 1 of 1: Create the ad
Step 1. Start with an attention grabbing title
Use clear, positive language, and include specific details about the position and the employer. For example, a title like "Real Estate Secretary Wanted" could be revised as follows: "Dynamic Executive Assistant Wanted to Organize, Manage and Supervise Office Procedures for Established Downtown Real Estate Agency".
Step 2. Provide basic information
Before diving into the more creative aspect of ad writing, it's important to give the reader some basic information to give you an idea of the type of person you're looking for:
- Provide the name and location of your company.
- Describe the job position and the type of hours and contracts such as: full-time / part-time, temporary / permanent, night / day shift, expected pay, last day for sending the curriculum and starting day of the assignment.
- An example of an announcement could be: “ABC Corporation, located in Rome, is looking for first-time specialists to hire for the night shift on a temporary contract basis. Good salary, possibility to increase their earnings with experience. Your applications must be sent by 1st March. This assignment will start on April 1st and will last for a total of 6 months”.
Step 3. Briefly summarize the characteristics you are looking for in an employee
- Required qualifications include any experience needed to do the job, such as computer programming, familiarity with particular equipment, skills in a particular area, or understanding of technical terminology. For example, your ad might look something like this: "Must be able to use accounting software, type quickly, and be familiar with the most common business terms."
- List any academic requirements. These announcements should include details such as academic requirements (school, college, certifications, etc.).
- Be specific about the type of experience you are looking for in your employees. In addition to entering information about the duration of the contract, also include the required experiences. For example, you could write: "Candidates must have at least 2 years of experience in the industrial branch and be able to prove experience in the area of customer service, recruitment and staff training".
Step 4. Make it clear what you offer your employees right away
This section of the announcement is very important, as it gives you the opportunity to appear attractive to potential employees, and should consist of these points:
- It mentions the history of the company and / or the reputation of the company. For example, you might include something like this: “We are recognized leaders in our industry, we have been creating effective and customized marketing solutions since 1977”.
- Explain the company's policy. For example, you could choose to present to the reader the management policy with open doors, the relaxed atmosphere of the office or the importance that teamwork plays in your company.
- Offer details about the benefits of working for you, such as career opportunities, insurance, contributions, bonuses, and incentives.
- Include an equal opportunity statement.
Step 5. Close the announcement with an invitation
- Give instructions on how to submit your job application. You may decide to receive CV via fax, email, post or an online form.
- Provide your name, telephone number and e-mail address.
Advice
- Personalize your ad, perhaps using "you", giving the reader the impression that you are talking to him personally.
- If you think you need help writing your ad, ask the staff you're talking to, as these people are familiar with standard ads and are often able to advise their customers.
- To create ads, it's a good idea to give your readers resources to find out more about us or our company. This provides potential candidates with a tool to assess whether or not they should submit their job application, and can help you save time in the candidate selection process by avoiding having to interview candidates only at the last minute. they may prove unsuitable or interested in the type of position offered. A good idea to entice potential candidates to do further research would be to include your website and links to some news article about your company.
