Whether you have recently opened a new preschool or are looking for new students, there are several ways you can promote your business, some of which are very cheap or even free. By having a good relationship with other businesses in your community and thanks to the power of creativity, you can find many new customers for your preschool.
Steps
Step 1. Find out who your audience is
A full-time creative program should target families where both parents work, while part-time programs should target self-employed and housewives.
Step 2. Contact your local network of childcare organizations
Not only will they be able to give you useful advice, but they will also put your business data in their archives for free.
Part 1 of 3: Part 1: Promote your Preschool For Free
Step 1. Try to get free publicity during the holidays
Insert your business cards (or copies of business cards) into Halloween sweets to advertise your preschool.
Step 2. Send colorful drawings and a thank you note after taking the pupils on a field trip somewhere
Many of these companies will hang up the designs and advertise you for free.
Step 3. Ask local real estate agents to include one of your flyers or business cards in their "Welcome Pack"
This will help you reach families who have just moved to the area and may still need your service.
Step 4. Ask your local pediatrician and dentist offices if you can post your flyers
Step 5. Carefully review newspaper ads and look for those offering toys and children's clothing for sale
Send a postcard or flyer to the addresses listed in these announcements.
Step 6. Get in touch with local newspapers to write a story and get free publicity for your business
- Cite a recent study concerning kindergartens or children's education in general and invite a journalist to visit your facility to make further analyzes about the study.
- Suggest an article that talks about the various activities children learn in kindergarten, giving journalists the opportunity to visit your institution.
- Set up an event, such as a parade or an opening ceremony, to advertise your nursery school. Invite the press to attend the event and take pictures.
Step 7. Ask local businesses to post your students' drawings on World Children's Rights Day, Christmas, or Republic Day
Part 2 of 3: Part 2: Promote Your Preschool Economically
Step 1. Purchase magnets to attach to your car to advertise your nursery school
It is a very inexpensive way for you to effectively promote your business.
Step 2. Offer current customers a discount, such as a 10% or € 100 off tuition per month for every new pupil they manage to enroll
Part 3 of 3: Part 3: Establishing Lasting Relationships That Will Help You
Step 1. Look for local businesses used by parents of preschoolers
Indoor playgrounds, arcades, and children's museums are all possible options.
Get in touch with the manager or owner and offer them a free advertising exchange. These businesses often provide discount coupons that you can give to the parents of children attending your preschool. In return, they will give their customers your flyers or business cards
Step 2. Establish great relationships with other preschools in your area
Offer to send parents to them if you don't have any vacancies at your school. This is also a great way to get free advertising.
