How to Become a Motorcycle Dealer: 7 Steps

2025 Author: Samantha Chapman | [email protected]. Last modified: 2025-01-13 07:28

Becoming a motorcycle dealer and owning your own dealership can be a rewarding career. Here's how you can become a motorcycle dealer and what you need to make it possible.

Steps

Step 1. Learn everything you can about motorcycles

To become a dealer, you need to know everything about motorcycles. You need to know the bikes currently on the market and how they differ from the older models. Find out what are the most common problems characteristic of each make and model. It is also advisable to learn something about how to repair motorcycles and troubleshoot them

Step 2. Decide what types of motorcycles you want to sell

• There are many options to choose from and you should decide whether you want to sell only a certain type of bike or several. The main types of bikes you need to consider are sports bikes, touring bikes, which are bigger and heavier, and cruisers like Harley-Davidson. You can also consider selling off-road bikes, such as enduros, which have suspension suitable for rough roads, and all-terrain bikes that are versatile and suitable for both on-road and off-road riding.
• You also need to consider whether to sell used motorcycles at your dealership. Selling used motorcycles can help you acquire more customers who simply cannot afford a new motorcycle. You can also consider selling custom custom bikes to customers.

Step 3. Learn to sell

To have a successful motorcycle dealership, you need to sell a lot. Learning the art of selling will greatly improve your chances of having a successful business. You can read books on how to become a good salesperson or take lessons

Step 4. Apply for a commercial license

To own your dealership, you need a business license. You must apply to your municipality

Step 5. Get a shop

You have to find a good seat. It should be large enough to hold all the bikes you wish to sell. You need a space large enough for the exhibition space and possibly a little more space for warehouse stock. You also need to make sure there is a room to close the sales and to do the paperwork associated with the resale

Step 6. Build up your inventory

If you don't have the funds to acquire a lot of inventory, you can start small. Also, if you are planning to sell custom motorcycles then you don't need to have them on hand as they will be ordered from time to time. It is a good idea to keep some general spare parts for sale